Sunday, March 15, 2009

Tatas seek patent security for Nano against copycats

Tata Motors has applied for patent protection for over 37 inventions and innovations linked to its high-profile affordable car, Nano, in an  aggressive move to protect the brand against imitation in the ultra-competitive car industry. It is also close to filing intellectual property rights (IPRs) claims for Nano in overseas markets, company officials said.

The company has used a number of new concepts and ideas to develop this vehicle and patents will help in protecting some of its innovative ideas, according to officials close to the development. The move is also expected to help Tata Motors to sell the car in markets such as Africa, Southeast Asia, Eastern Europe and Latin America.

The Nano is being readied for domestic launch by the end of this month and a global launch in 2011. Tata Motors has filed more than 400 patent and design applications for its various vehicles and processes, it is learnt.

A company spokesperson said, "As far as the Tata Nano is concerned, 37 inventions have been filed for patent protection so far to cover all the innovations in the car. We are also considering filing IPs on Nano in overseas locations at an appropriate time... Most of the patent applications filed before 2007 have already been granted.

Further, nearly one-fifth of the patent applications are in the process of getting protection in other countries based on the marketing portfolio, scope of invention and costs involved in protection and enforcement."

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